Interesting stats here. Not overly surprising - social media has really become the domain of PR/marketing types rather than college recruiters. Still, you’d think that by now the usage would be higher.
Also, although the chances of a recruiter discovering your incriminating photos are, apparently, low, I’d still advise against posting them…
Created By Coggno.com
Uh, it seems to me that’s the whole point of the app.
Below is a Q and A I did today with McMaster University’s Nick Bontis. Of interest, I’m sure, to a good number of communicators out there scrambling without their BlackBerrys.
Waterloo, Ontario-based RIM, maker of BlackBerry smartphones and the Playbook tablet computer, has faced a number of challenges lately. Cutthroat competition from rival companies such as Apple, Microsoft and Google, less-than-stellar reviews for new products and now technological malfunctions affecting millions of users around the world have resulted in sliding stock prices and speculation as to the future of the company.
Nick Bontis, associate professor in the DeGroote School of Business, says that RIM shouldn’t be counted out just yet, but that the company will have to execute at least three strategic tactics in order to rebuild its reputation. Bontis answers five questions about RIM below.
Other than the obvious tech issues currently facing the company, what is going on at RIM? What is the cause of their recent problems?
When an organization realizes accelerated growth as RIM has over the last decade, it often loses its “nimbleness”. RIM’s innovative capability was stronger when the firm was smaller. Now it sells BlackBerrys in almost every country around the world. It’s difficult to be locally attentive to market demands when you are a global behemoth.
Read the full story
The National Hockey League issued a social media policy Wednesday night for its players and club personnel.
The policy, the NHL Social Media Policy for League and Club Personnel, governs both players and hockey operations staff and is designed to promote the value of social media as a tool for communication with fans. It also highlights issues surrounding social media, as well as limits the use of social media by players and hockey operations staff on game days.
Read the full story on NHL.com.
It was late last year when I truly realized the difference between the kind of work I do and the work my father does.
Dad was late for a family dinner, and when he finally arrived, he looked somewhat shaken. After making small talk with relatives, he sat down beside me and quietly, so as not to alarm anyone else, explained how he had narrowly avoided serious injury at the factory that day. He had come close to being struck by a falling steel beam. It wasn’t the first time he had escaped injury at work, but this near-miss had obviously gotten to him in a way the others had not.
Read the full article.
The infographic below comes from The Growth of Mobile Marketing and Tagging. While the idea here is to show that the use of mobile devices and smartphones is increasing, I was surprised at a few things: Only a little more than a quarter of the world’s cell phones are smartphones? The number one purpose for using a cell phone is to play games? Only 33% of Facebook users use Facebook mobile? Some surprises here.
Learn More about Mobile Tagging at Microsoft Tag.
A lot of credit is being given to social networking sites like Facebook and Twitter for the role they are playing in the uprisings spreading across the Middle East. Long oppressed citizens have flocked to such sites in an effort to organize and promote pro-democracy rallies and protests while bringing the world’s attention to their plight.
The tactic has quite clearly worked: Zine El Abidine Ben Ali has been chased from Tunisia, Hosni Mubarak from Egypt and other autocrats in the region are fighting to hold on to power, in large part because the people in these countries have the power to connect to each other and the world in ways never before possible. This power was underscored when Egyptian Jamal Ibrahim announced that he had named his newborn daughter “Facebook” in a nod to that particular site’s role in his country’s rebellion.
In the rush to jump aboard the social media bandwagon, however, an important fact is often overlooked: be it in business or the pursuit of democracy, social media are truly only powerful when they can be used to illicit real world action. In countries like Tunisia, Egypt and Libya that means staying away from work, marching in the streets and in some cases dying for the cause.
While we in the West certainly recognize the power inherent in these tools, for the most part we have yet to realize that it is people, not the tools themselves, that actually achieve results and affect change.
An example of such lack of understanding can be found right here at home. Earlier this year the Canadian Radio-television and Telecommunications Commission (CRTC) proposed a usage-based billing system for internet users, causing a flurry of backlash. Outrage over the proposal could be found all over the web: thousands of Canadians signed online petitions stating their displeasure with the CRTC’s decision; 60,000 people are currently signed up to the Facebook page of OpenMedia.ca, the principal driver behind the anti-usage-based billing campaign; and more than 2,300 Facebook users said they would “attend” a February 4 rally against the decision in Toronto’s Dundas Square.
Despite these numbers of supposed online “support”, few people attended that rally, held in Canada’s most populous city, and there have been no reports of mass cancellations of internet service or any other types of protests against usage-based billing.
This is in stark contrast to the uprisings. They too were organized with tweets and Facebook events, but went beyond the “point and click” activism often found in Western democracies. The protests may have begun online in Tunisia, but they were eventually brought to the streets of Cairo, Manama and Tripoli. Had these people not gotten off their couches and taken real action, the uprisings we’re now watching on CNN would have amounted to nothing more than Twitter stream chatter.
The lesson can be applied to businesses who use social media as well. It’s one thing to engage customers and stakeholders online and to count the number of likes, views and tweets you generate; it is quite another to turn those likes, views and tweets into purchases, donations or event attendance.
Twitter did not overthrow Ben Ali, YouTube did not destroy the regime of Mubarak, and should he be run out of Libya, Muammar Gaddafi won’t be able to blame Facebook. People accomplished these things, not tweets, and the sooner people come to that realization, the sooner the true power of social media will become evident.
Phil Taylor’s articles in Sports Illustrated are always great, but this one should strike a chord for those in public relations. It holds some valuable lessons for communicators (as well as anyone who doesn’t want to come across as out of touch with their audience).
If you’re not going to read it, the point is this: Know your audience, and remember that the people who support your brand/company/team expect you to be just as passionate about that brand/company/team as they are.
Deuce Lutui may be a funny guy, but at last check the Cardinals’ right guard has never hosted an HBO comedy special or opened for Chris Rock at Caesars Palace. It’s hard to understand then how Lutui’s comic stylings could have been so hilarious that he cracked up quarterback Derek Anderson on the sideline duringMonday Night Football, even as the 49ers were drubbing Arizona in Glendale 27—6. The Cards were comical, but not in a ha-ha kind of way.
Anderson made himself look even worse after the Nov. 29 blowout by launching into a profane tirade when a reporter asked about the sideline chucklefest. He seemed genuinely offended that his lightheartedness could possibly indicate that he was regarding an embarrassing loss with less than appropriate gravity. “I take this [expletive] serious!” Anderson said during a postgame rant that quickly went viral. “Real serious. I put my heart and soul into this [expletive] every single week!”
To which many fans no doubt angrily responded, “Then [expletive] act like it!” They wouldn’t have been shouting only at Anderson but at every athlete who seems less emotionally invested than the people who pay to watch him. They would have been yelling, for instance, at center Anderson Varejão and some of his fellow Cavaliers for hugging former teammate LeBron James, then treating him as though he had returned to Cleveland last Thursday to accept the key to the city instead of to face its wrath.
Read the full article: Make War, Not Love
From the movie Finding Forrester (via foggybythebay)
(Maybe more for the creative writer, but it still works.)
Caught this in the Toronto Sun. Pretty succinct and well-put. I would suggest reading the entire article.
There is a sickness in the land. We have ceded too much control over our country to self-serving politicians and cultural narcissists.
We worry too much what people say and write and too little about what people in power actually do.
BMW used an interesting technique to have a lasting image on the audiences in a German movie theater. A giant Profoto Pro-7B was hidden behind the screen, a studio flash unit that pumps out enough light to flash the BMW logo for a moment. While the cinematic ad was playing they illuminated the harmless photo flash into the audiences eyes and with persuasion through the advert asked them to close their eyes. That’s when the audience sees the letters projected onto the backs of their eyelids. “BMW”
Quite the story about Harrisburg University of Science and Technology’s week-long blackout of social networking sites on campus. While there are some concerns about the validity of the so-called experiment, some of the results are pretty interesting.
Apparently, students found that being forced to unplug:
- made their lectures more interesting
- gave them more time to do homework
- allowed them to concentrate better
- made them “actually have to talk to their professors”, as student Eric D. Darr put it
All of which I tend to believe, not on the basis of this particular experiment but on that of common sense. Not having Facebook to check would definitely allow for more concentration and time to do homework - just check the computer screen of any student claiming to be “writing an essay” for proof of how much time is spent on social networking sites.
I’m not entirely sure of the point of this exercise, which took place in September, since I seriously doubt many college campuses are considering full blackouts of Facebook, Twitter and YouTube. Still, that students admit to being distracted by such things is very interesting.
Some interesting news in my hometown today. Cogeco Cable is partnering with Invidi Technologies and CHCH Television for a trial of “addressable advertising”.
Using Invidi’s Advatar system, Cogeco will be able to deliver “tailored messaging” to individual households within the CHCH footprint. So while, for example, residents of an upscale neighbourhood might see a commercial for a luxury vehicle during a particular commercial break, residents of a working-class neighbourhood watching the same program could see an ad for the latest minivan or compact car.
The system uses public domain demographic information to accurately pinpoint “consumer needs and interests,” said Cogeco in a release. The result, it added, is more relevant TV commercials for audiences.
Pretty neat. I know targeted advertising freaks some people out, but the information used here is all public domain, so if it allows media outlets to continue to create art and broadcast the news, I’m in favour.
But I am curious: If ads were tailored to you, what commercials would you be seeing during breaks in your favourite show?
Hmmm…The Black Eyed Peas’ new album cover sure looks like Blur’s “best of” album cover.
I know pop music can be cyclical, but come on! Are there no new ideas out there?